Project Description:
For this project, I wanted to recreate an immersive experience where scuba divers can partake in swimming amongst jellyfish and learn what it’s like studying these fascinating creatures of the deep.

In addition, I designed this concept around the organic yet linear shapes as seen throughout a jellyfish’s tentacles. I also used this artistic expression to be the baseline for my concept interweaving it throughout the brand direction from the customer journey to the visual displays. Furthermore, I designed all the graphics and branding including print materials for the project.